ALLIANZ Retirement Campaign｜Active is: 變幻中穩步前行
Ideation | Tagline | Storyboard | VO-Script | Social Media
In a world where careers are no longer linear and retirement no longer follows a fixed path, this campaign redefines retirement planning for the modern generation.
Instead of relying on traditional, static financial assumptions, we positioned Allianz’s retirement solutions as a way to stay steady amid change — empowering people to move confidently even as life, work, and markets evolve.
Through storytelling and influencer-led educational content, we reframed retirement from a “fixed finish line” to a flexible journey, highlighting the importance of adaptable investment strategies in building a stable future in an unpredictable era.
빠르게 변화하는 시대, 은퇴 또한 정해진 공식이 없습니다. 이번 캠페인은 고정된 계획 대신 변화 속에서도 흔들림 없이
나아가는 유연한 은퇴 전략을 강조했습니다.
스토리텔링과 인터뷰 콘텐츠를 통해 불확실한 시대에 필요한 유연한 자산 설계와 안정적 수익 전략을 전달했습니다.
Creative Rationale
In a world where life paths and financial markets shift faster than ever, retirement planning can no longer follow a single fixed route. The fear isn’t aging itself — it’s losing control in the face of constant uncertainty.
This campaign reframes retirement not as a static finish line, but as a dynamic journey requiring flexibility and direction. By embracing both agility and stability, AllianzGI empowers people to move forward with confidence — adapting their pace when circumstances change, without losing sight of long-term goals.
Active is: A STEADY PACE THROUGH UNCERTAINTY communicates a mindset: stay responsive, stay steady, and keep advancing — no matter how the world moves.
Educational Video (Script Writing)
I scripted and structured an interview with lifestyle influencer Zoe Chan (Founder of Normalchic) to explore how modern multi-career lifestyles (“Slashers”) and adaptive financial planning help individuals stay steady in an unpredictable world.
The narrative connects personal life philosophy with long-term investment strategy, reinforcing Allianz’s vision of resilient retirement planning.
라이프스타일 인플루언서 Zoe Chan과의 인터뷰 스크립트를 담당해 슬래셔와 유연한 자산 계획이 불확실한 시대에 어떻게 안정적인 미래를 만들 수 있는지 전달했습니다.