Stationery Lo Facebook - Copywriting & Social Campaign

Despite regular trade posts, a new social content column "生活小智將"  was introduced to bring the brand closer to everyday life. “小智將”, a playful character who knows little about living alone, discovers practical life hacks while exploring products from Stationery Lo.

From ideation to copywriting, I developed storylines that turned his daily mishaps into lighthearted learning moments, while blending humor, relatability and subtle product promotion to humanize the brand and strengthen its social connection with consumers.

정기적인 프로모션 게시물 외에 소비자와의 친밀도를 높이기 위해 새로운 코너를 새로 기획했습니다. 살림에 서툰 캐릭터 ‘소지장’이 일상 속 문제를 해결하며
유머러스하게 제품과 생활 꿀팁을 소개하는 형식으로 구성했습니다.

利申：生活小智將完全係小編自肥系列，主要喺想做伸手黨收集大家嘅生活小智慧，早日脫離獨居新手村🤣🤣

入返正題先，有冇人同小編一樣試過洗完衫，一拎出嚟發現仲有一陣味🤮？一齊揮揮手，互相圍吓爐先 (7嫂Tone)

話說小編搬咗出嚟自己住，先發現做家務一啲都唔簡單，夜晚收工洗衫晾完，諗住第二朝實乾可以收衫啦

點知瞓醒一打開房門，成間屋一陣噏味，OMG朝早出門口已經趕到傻，仲要逐件check吓係邊件臭咗，聞到我個鼻好似壞咗啊🥲

結果係牛仔褲！又係牛仔褲啊！條褲已經洗咗兩次喇，點解又係你啊

賽後檢討(aka問阿媽)先知係一開始落唔夠洗衣液，第二次又用咗快洗Mode冇洗乾淨，仲要冇俾條褲曬太陽，喺所有嘢都錯晒之下，先搞到一陣噏味🤢

而家小編醒咗喇，會去秤吓袋衫再跟足樽上嘅分量去落，仲會揀朝早洗衫曬衫，曬夠太陽香香der

👵🏻阿媽生活小知識，除咗用消臭洗衣液之外，仲要定期洗吓個洗衣機，洗出嚟啲衫先會乾淨㗎

出完PO，又係時候去洗衫喇🥲👍🏻 歡迎分享洗衫小智慧，小編在線等

#文具佬生活百貨 #生活小智將 #洗衫

小編最近學煮飯，諗住大顯身手益吓班同事

料都準備好晒，手都洗埋㗎，點知。。。

唔見咗條線，冇心情，生活小智將暫緩出PO

等小編搵返條線再見👋🏻

多謝大家上星期嘅建議，小編試過Mon線飯煲線都唔得，最後都係買條新嘅算

小編上YT睇唔少人都話撈麵好易煮，所以決定挑戰咖哩雞髀撈麵，同同事分享美食(?)

點知個個都叫小編唔好玩食物，話肯定係劣食

不過小編唔信㗎，點會唔好食先！

一開始見包咖哩咁大包，個麵望落又咁細，煮兩個麵應該啱啱好

個麵一路煮一路脹，脹到小編有啲不安，淋埋咖哩上去

班食花生嘅同事一見小編煮好就鳥獸散，表示咪搞佢哋

其實食落係好味㗎喎，結論係班同事接受能力太低， 一定係咁！

#小編食評 #其實真係好味係麵多咗啲姐 #下次挑戰其他撈麵小編會記得淨係落一個麵

敬請期待， 新手廚神will be back

小編啱啱壓線返到公司

美好嘅星期四計劃咁就完結咗....🥲

#陣話搭車小編差啲以為自己去咗印度

#其實9點幾落波不如一早落咗算