NEUTROGENA Bright Boost｜1星期重煥剔透亮澤

Ideation | Storyboard | Tagline | VO Script

The Neutrogena Bright Boost campaign targets to promote the new series of brightening products with its brand new formula, which can even the skin tone within 1 week.

It is impossible to convince people by talking verbally about the features of the product. To persuade them, we should start with their daily life and show that we understand how they feel.

What you drink, What you eat, What you have done last night, What you regret now, so is Ah Sa (singer from HK). Thus Ah Sa could take the role of the Master of Regret by regretting everything she has done for her skin.

#擊退頑固黑色素 1星期重煥剔透亮澤