I majored in Cultural and Creative Industries Management at National Taipei University of Education. During my degree, as an exchange student, I studied Hotel and Tourism Management in Korea for 2 semesters.

Learning through working. During the times at KKday as Intern Editor, I developed my skills on copywriting and SEO which also laid down my basis of digital marketing. After joining DDB, I gained many chance in building both my knowledge towards advertising and soft skills. I developed my skills set on ideation process, copywriting for different channels, as well as development website content.

To obtain diverse experience, I seized the opportunity on taking the role as marketing executive in two small scale startups. During the time at these fast growing and high pressure workplace, operation ability of different business aspects were acquired, including marketing plans execution, e-commerce and offline store operation and pop-up store organization which could definitely facilitate my future career.

For me, I am willing to accept failure, because only via trial and error, I can break through conventions and think out of the box. By taking every challenge as an opportunity, I believe I could grow stronger and be more independent. As a beginner in Creative Industries, I may not be the best, but I will try my best.  

Working Experiences

September 2021 - March 2023
Senior Marketing Executive
YN Trading Development Ltd. (Unite Mask/ Stationery Lo/ Little Monster)

YN Trading Development Ltd is a small and medium enterprise based in Hong Kong. It started by owning three different brands that sell medical masks, stationeries, and baby goods. In 2021 with the reformation of the business, focus was moved to stationery and grocery goods from all over the world, especially Japan and Korea. With the success in rebranding, it extended its offline business from 5 to 12 stores during 2020 to 2023.

Duties:

• Develop online and offline marketing programs to achieve sales goal

• Manage social media platform

• Organizing pop-up store with IP, including decoration ideation and promotion plan

• Develop overall branding and marketing position

December 2020 - September 2021
Marketing Executive
SLU Retail Ltd. (SHELOOKUP)

SLU Retail Ltd is a startup skincare brand based in Hong Kong. It was established in 2019 and purchase was mainly through social media from the beginning. Stepping in 2020, the business was expanded into offline while the official e-commerce website was set up. With the favorable outcome of promotion, the business was grown rapidly with 3 offline stores and a group of loyal customers.

Duties:

• Develop online and offline marketing programs to achieve sales goal

• Manage social media platform

• Build and manage company website

• Manage offline store operation

September 2019 - Novermber 2020
Copywriter
DDB Group Hong Kong (Tribal Worldwide)

DDB Group Hong Kong is a worldwide marketing and advertising agency owned by Omnicom Group while Tribal Worldwide specializes in interactive marketing especially digital campaigns, digital communication, and websites. the agency with quite a wide range of clients including Allianz Global Investor, Johnson & Johnson, Esso, and McDonald. 

Duties:

• Completing campaigns and pitching in teamwork basis

• Manage social accounts

• Translation

Client: Allianz Global Investor | Aveeno | Esso | FWD Max | Hotels.com | Hong Kong Tourism Board | LaboLabo | Neutrogena

April 2017 - April 2018
Content Editor Intern
KKday (Taiwan)

KKday is the leading e-commerce travel platform established in Taiwan and expanded its business into Asia including Hong Kong, Korea, and Singapore. KKday provides diverse authentic local tours & activities to tourist from all around the world. 

Duties:

• Develop product page content for Hong Kong Market

• Optimize copy and landing pages for SEO

Education

Jun 2023 - Present
Regular Korean Course - Level 6
Center For Korean Language And Culture, HUFS
Level 6

2018 - 2019
Exchange Student Program (Hotel and Tourism Management)
Dongguk University
CGPA: 4.24

2014 - 2019
Bachelor of Arts (Cultural and Creative Industries Management)
National Taipei University of Education
CGPA: 3.8

2012 - 2014
Associate of Arts (Advertising and Creative Media)
HKU SPACE Community College
CGPA: 3.19