Turning stories
into connection,
connection into growth.

Brand Storyteller | Cross-Market Growth Builder

Growing lifestyle brands across JP．KR．HK
through culture-driven content and commerce.

From positioning to performance—building brands people return to

Brand Strategy & Identity

Beginning from positioning and tone to visual direction and experience. Crafting brand foundations that feel culturally grounded and emotionally resonant.

브랜드 포지셔닝부터 톤앤매너까지 문화적
맥락에 맞는 브랜드 아이덴티티 구축

D2C & Marketplace Operations

Building end-to-end commerce ecosystems across Hong Kong, Korea, Japan on Shopify, 29CM and Rakuten, shaping seamless journeys through UX, product setup and campaigns

멀티마켓 D2C 및 오픈마켓 운영과 고객 여정 설계

Cross-Market Content & Social

Planning and localizing content across Hong Kong, Taiwan and Japan while building communities through platform-native storytelling and cultural fluency.

홍콩, 대만, 일본 대상 현지화된 콘텐츠
기획 및 커뮤니티 구축

Creative Ideation & Copywriting

Transforming brand propositions into human-centered concepts and copy to power campaigns, product storytelling, and social narrative systems.

캠페인, 제품 스토리텔링을 위한 아이디어
발상 및 카피라이팅

Performance & Growth

Scaling digital revenue across paid media, SEO/SEM, CRM touchpoints, and content-to-commerce funnels, building sustainable acquisition and
retention engines.

퍼포먼스 마케팅과 고객 전환 전략으로 성과 창출

Turning Insight into Impact

Where connection fuels conversion

  • VAMIR Japan - Launch & Growth

    Scaled a Korean furniture brand into Japan, leading D2C migration, sales growth and cross-market content.

    See the work

  • StationeryLo - Brand Integration

    Unified brand identity and omni-channel experience across online retail, and community touchpoints.

    See the work

  • SLU Beauty - Launch

    Built digital launch foundations — from Shopify setup to content, CRM and paid social.

    See the work

  • Huggism - Ideation & Identity

    Brought a new lifestyle brand to life — name, narrative, visual world, and marketing blueprint from zero.

    See the work

Beyond the Usual

I’m a multilingual marketer shaped by multicultural experiences across Hong Kong, Taiwan and Korea.

Having worked in fast-moving startups, I thrive in building things from zero, balancing strategy and execution while finding hands-on ways to make ideas real.

My work bridges creativity and commerce, turning cultural understanding into meaningful growth.

Let's Connect