HUGGISM
Ideation | Design | Social Media | Product Production
| 2017 |
Huggism is a handmade chunky knitting brand which was established since 2017 for my Final Year Project. I was reponse to the design, social media maintaince for the brand.
Huggism＝huge＋hug＋-ism
溫暖， 是我們盼望、相信並且所欲傳達的真實。
擁抱，不單指是動作。
藉由擁抱，能感受到溫度與情感的交流，彼此間願意付出，也願意包容。
我們希望這樣的柔軟，能成為每個人心中安定的力量。
Huggism選用巨型織品作為傳遞溫暖的媒介，
除了以織品交織的意象，來象徵群體互動間舒服且溫暖的感覺，
在製作上，更使用特殊的線材巨大化人們的感官體驗。
Curious about how we made those chunky things?
We do know most people are curious about that, therefore we have prepared a simplified step-by-step infographic for them to know more about us.
Here you go the secret of our chunky knitting!
Editorial Design
A number of Magazine, brochure, and postcard was designed for the use of the exhibition.
T-shirt design
A T-shirt was designed for our members to wear during the exhibition. To sync with our concept of hugging, two versions were made and when hugging each other, the whole logo can be shown.
Exhibition
