OKI Christmas Town 冬日小鎮 - Concept & Execution
| 2021 |
A Christmas pop-up store bringing character “OKI” to life through themed product curation and in-store experience design.
캐릭터 OKI의 크리스마스 팝업스토어를 기획하여 테마 상품과 현장 경험을 결합한 브랜드 이벤트를 구성했습니다
Background
Planned and executed a Christmas pop-up store collaboration between Unite Mask and character IP OKI.
Building on the success of previous product crossovers, the project aimed to strengthen emotional connection with cat-lover audiences through festive storytelling, product planning and immersive space design.
The event attracted strong footfall and social buzz, positioning OKI as a lovable brand presence.
캐릭터 IP ‘OKI’와 유나이트 마스크의 협업으로 크리스마스 테마 팝업스토어를 기획 및 운영했습니다. 고양이 캐릭터 팬층을 중심으로 한 감성적인 브랜드 경험을 제공하며 제품 기획, 공간 연출, 프로모션을 통해 높은 방문율과 SNS 화제성을 얻었습니다.
Creative Rationale
Created a cozy, story-driven Christmas experience that merged character charm with lifestyle products. Focused on warm visuals, festive touch-points and collectable items to build both emotional and commercial engagement.
Theme Zone
Festive Products
Visitor Experience
Over 2 weeks, the pop-up welcomed over hundreds visitors and sold out key items within days.
