ALLIANZ Income Strategy｜Active is: 把握主導
Ideation | Tagline | Social Media
Redefined income investment from a passive decision to a proactive wealth-building strategy.
In a market filled with uncertainty and ultra-low interest rates, the local campaign encouraged younger investors to actively shape their financial path — highlighting that income investing is not just defensive, but a confident step toward long-term financial independence.
수익형 투자를 단순한 방어적 선택이 아닌, 능동적인 자산 성장 전략으로 재정의했습니다.
불확실성과 저금리 시장 환경 속에서 젊은 투자자들이 자산 배분과 장기 전략을 통해 스스로 금융 미래를 설계하고 적극적으로 수익 기회를 만드는 메시지를 전달했습니다.
Creative Rationale
Building on the regional idea of stability as proactive strength, the local campaign translated this into everyday emotional reality. Instead of treating income investing as a passive, defensive choice, we framed it as a way to take back control amid rising costs, career uncertainty, and market swings.
Income isn’t just a safety net — it’s momentum.
A steady rhythm that helps you stay active, grounded, and moving forward even when the world feels uncertain.
Rather than waiting for markets to calm, we encouraged people to lead their own pace — turning stable cash flow into confidence, resilience, and agency in daily life.
Regional 메시지를 바탕으로 Local 캠페인은 안정 수익을 불확실한 시대에 주도권을 되찾는 힘으로 풀었습니다.
꾸준한 현금 흐름을 통해 시장에 흔들리지 않고 내 리듬을 만드는 투자로 메시지를 전달했습니다.
Key Visual (Tagline & Intro)
“Active is: Take Charge” reframes “active” from market timing to personal agency and control.
In a world full of uncertainty and volatility, being active means not waiting for conditions to change—but taking steps to stay in motion, build resilience, and shape your own financial path.
The tagline encourages investors to move with purpose and confidence, rather than react to market noise.
Active isn’t watching the market—active is owning your momentum
Social Content
【放眼全球迎戰波動】
疫情持續，雖然少咗出街shopping，但要撲防疫物資，網購又越嚟越普及，容易唔覺意洗多咗錢！加上最近油價大跌，美股更自1997年金融風暴以來再次觸發熔斷，各國貨幣匯率波動，搞到連買件衫都要計好匯率先買！與其次次網購前都要諗過度過，不如主動追求潛在增值同收益，正面應對波幅！
安聯環球機遇債券策略幫你投資喺全球債券市場，透過將資產配置喺不同種類嘅高質素債券，分散風險之餘，追求潛在增值同收益。儲定錢等疫情之後盡情洗！由今日起，安聯投資帶你主動放眼世界！
#安聯投資 #主動看得更遠 #SeeingEvenFurther #把握主導 #TakingCharge #收益投資策略 #市場波動 #安聯環球機遇債券策略 #熔斷機制#高質素債券 #分散風險
【滯脹時代的增長新轉機】
平時開工前最鐘意去沖杯咖啡嘆個coffee break。但如果有一日，你杯咖啡斟極都得咁少，你會唔會覺得無助？其實故事嘅情節喺現實已經發生緊！
全球經濟放緩，進入滯脹時代，努力得嚟嘅所得就好似杯咖啡咁，斟極都唔識增長。呢個時候，你需要嘅係用新嘅方法尋找潛在收益！安聯投資嘅美國短存續期高收益債券策略，利用優質嘅短存續期高收益債券，致力減低波幅同時係低息時代發掘潛在可持續收益機會。令你喺滯脹時期，仍然可以把握主導！
即撳：https://bit.ly/2JKGwwG
#安聯投資 #主動看得更遠 #SeeingEvenFurther #把握主導 #TakingCharge #收益投資策略 #滯脹時代 #美國短存續期高收益債券策略