SLU Instagram - Social Media & Content Plan
Hong Kong start-up beauty brand launch project
From social content planning to visual creation, I developed a series of posts introducing SLU’s key product benefits and membership program. The content focused on building trust and educating new consumers through clean, informative visuals and concise copy.
As a new brand in the competitive Hong Kong beauty market, SLU established a consistent visual tone and brand story across its social channels, laying the foundation for its e-commerce growth.
홍콩 뷰티 스타트업 런칭 초기에 제품 효능과 멤버십 프로그램을 중심으로 SNS 콘텐츠 플랜과 비주얼을 기획했습니다. 깔끔한 비주얼과 간결한 카피로 브랜드 신뢰를 높이고 일관된 톤앤매너를 구축됬습니다.
Product Benefit Series
Creative Rationale
Highlighted each product’s key ingredient and function with soft lighting and minimal layout to align with SLU’s clean brand tone.
각 피드의 제품 주요 성분과 효능을 강조하기 위해 부드러운 조명과 미니멀한 레이아웃으로 비주얼을 구성했습니다.
Membership Program
Creative Rationale
Created social feed content to introduce SLU’s new membership program and reward mechanics. The visuals were designed with a step-by-step layout to help users easily understand how to register, earn points, and redeem birthday or review rewards.
This series focused on clear communication and friendly illustration style to encourage user participation and strengthen SLU’s e-commerce loyalty foundation.
신규 멤버십 프로그램과 리워드 구조를 소개하기 위해 친근한 일러스트 스타일으로 SNS 피드 콘텐츠를 기획했습니다.
