LABO LABO Facebook - Ideation & Copywriting

Developed a youthful, Japanese-inspired social content plan for LABO LABO, focused on maintaining a “zero-pore” narrative across Hong Kong youth audiences.

Created content pillars: Lifestyle (everyday routines), Thematic (educational posts), and Tactics (breath-down to action), to structure the feed.

Crafted playful, localized copy (e.g., “零毛孔少女”, “口罩肌對策”) and pastel-toned visuals tailored for young consumers, aligning Japanese brand sensibility with Hong Kong market habits.

일본 감성과 10~20대 감각을 반영해 “제로모공(零毛孔)” 콘셉트의 소셜 콘텐츠를 기획했습니다. 미니멀한 파스텔 비주얼과 현지화된 카피로 일본 브랜드 감성을 홍콩 MZ세대의 일상 언어로 풀어냈습니다.

【零毛孔研究所】毛孔類型大解說

要同毛孔Sayonara👋🏻，就要針對唔同毛孔類型對症下藥💉我哋有請Labo Labo城野兔博士同大家解說兩大毛孔類型，一齊變身零毛孔少女✨
研究發現毛孔可以分為兩大類，如果少女們嘅毛孔集中喺T字位，呈圓形，T字位容易出油嘅話，就屬於油脂型毛孔。可以每日用 #零毛孔神水(清爽版) 護理毛孔，質地清爽，控制油脂，告別毛孔堵塞😍

如果呈水滴形嘅毛孔集中係面珠登，夏天☀️連上妝都會甩皮嘅話，就係乾燥型毛孔。每日洗完面用 #零毛孔神水(補濕版) ，三重膠原蛋白及透明質酸滋潤配方，俾毛孔飲飽水💧，零毛孔肌膚大丈夫💪🏻

#面對鏡頭無孔無懼 #零毛孔研究所 #屈臣氏獨家熱賣 #毛孔byebye #LaboLaboHK

【零毛孔少女護膚の秘密】泡澡濕敷法

日本人鐘意浸浴，仲將每年嘅4月26號定為「泡澡日」。泡浴除咗可以放鬆身心，仲係一個護膚嘅黃金時間，作為零毛孔少女點可以錯過！

最近轉天氣又日日戴口罩，油性肌少女容易出油，搞到毛孔堵塞粗大。唔想毛孔現形，就要把握浸浴護膚黃金時間。浸浴嘅時候，毛孔會張開加速吸收，將 #零毛孔神水(清爽版)倒喺化妝棉，濕敷係肌膚，可以徹底去除老化角質同黑頭，仲可以補水𠻹！冇哂老化角質，完美零毛孔肌返哂嚟！

#面對鏡頭無孔無懼 #泡澡濕敷法 #把握護膚黃金時間 #屈臣氏獨家熱賣 #毛孔byebye #LaboLaboHK

【零毛孔少女防疫の日常】口罩肌对策

日本少女無時無刻都追求完美💯即使戴住口罩冇人見到，肌膚都要Keep住極致狀態！但最近每日長時間戴住口罩😷肌膚透唔到氣，容易焗到毛孔缺水粗大🆘

零毛孔少女要隨時無孔無懼💪點可以俾毛孔問題困擾！每日早晚洗完面用 #零毛孔神水補濕版 ，多重透明質酸配合三重膠原蛋白🧬締造水油平衡⚖️肌膚，告別👋老化角質同黑頭，零毛孔彈潤肌輕鬆GET🉐

#面對鏡頭無孔無懼 #對抗口罩肌 #屈臣氏獨家熱賣 #毛孔byebye #LaboLaboHK